How to Get the Right Name for Your Business

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So it’s time to finally commit to a name for your new business? You probably have a number of different ideas spinning around your head right now. Narrowing them down to the best choice is rarely an easy task though. You’ll want something that sticks with your customers, but not for the wrong reasons.

Looking Towards the Future

You won’t make many choices that will have as long-lasting an impact as this decision. This is why keeping one eye on the future is critical to making a decision you won’t regret down the road. After all, not only does this affect branding and marketing in your own country, but you’ll also need to take into account how other cultures might perceive your name if you decide to ever advertise to a global market. There’s also the consideration of modern digital marketing techniques, most notably search engine optimization, and how your name will scale to this. While no-one can predict the future, as a business owner it’s your responsibility to be aware of the emerging changes in your industry.

Getting the Name You Want

Making sure you get the domain could be one of the critical factors towards choosing the name of your business. Remember you aren’t limited to simply .com domains, there are a number of unique registrations you can now choose from. This includes domains specific to your country or unique to your industry. If your preferred choice is taken, you may be able to purchase the address from the current owner. If you can’t contact the owner yourself, you can do this by contacting a third-party to handle the transaction for you. Use websites like to get an idea about how much a domain is worth in the current market.

Considering Your Options

One of the most common methods of naming a business is to name it directly after the founder. This could be from one person’s family name or an acronym of several co-founders surnames. For something a little more creative, you may want to think about the greater meaning of your choice of words. Korean manufacturer Hyundai’s name translates to “the modern age,” or “modernity,” in the firm’s native language. The company was founded in 1967, much later than many other large Asian car manufacturers, like Honda, Nissan, or Toyota, and soon capitalized on the newfound interest in foreign cars in overseas markets. Today, Hyundai is the fourth largest vehicle manufacturer in the world.

Whichever name you end up deciding on, make sure you commit to something you can stand by. After all, this could be your first opportunity to impress with your new business.

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Five Ways to Impress with your New Business

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Anyone who is planning to start a new business at this moment will no doubt be struggling to cope with the amount of well-intentioned advice that is coming their way. It’s a sad yet inevitable fact that many pieces of this advice will be doing more harm than good if the entrepreneur should listen, so great care needs to be taken.

Any new venture needs to hit the ground running in the most positive way, because this momentum will help to achieve goals at the crucial early stage. For this reason more than any other, those first few weeks are vital. Here are five ways to make sure your start-up stands a good chance of success. As always, it’s all about the planning.

Know your target market

While the phrase ‘build it and they will come’ worked well in Field of Dreams, it’s far too vague to apply to new businesses. This isn’t the movies, this is real life, and you need to be realistic about what you can achieve. Therefore, do as much research as possible about the type of people you hope will be using your goods and services.

Make sure your products are just right

Whether you are letting holiday homes in Turkey, selling fresh fish in a market or providing business services to the financial district, you have to make sure your products match the needs of the consumer. Compromising on quality at this stage could have disastrous long-term consequences, so always be careful.

Surround yourself with experts

There will be aspects of your business which, to put it bluntly, will be best left to those in the know. You don’t need to be an expert on every matter, so make sure you have the right people on board. For issues such as payroll services, health and safety and marketing, specialist assistance could make all the difference.

Recruit the right people at the right time

Even if you are planning to run a one-person company at the start, there may be a time in the future when you want to take on new members of the team. To this end, always use a specialist recruitment agency which has plenty of links with the local business community. This will prove to be a very sensible decision in the long term.

Don’t aim too high at the start

There is nothing at all wrong with having ambition, and with wanting to reach for the stars. This type of enthusiasm needs to be encouraged, of course, but it should be pointed out that it is more important at the very beginning to make sure you are going in the right direction. Those early steps are what will determine later success.

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Special Educational Needs – Introducing the Children and Families Act 2014

Brought to you by our friends at Tees Law

The Old Regime

Since 1981 Local authorities (LA) have played a pivotal role in the provision of services for children with special educational needs (SEN). Unfortunately, because of a lack of any formal statutory arrangement between the LA and other agencies, parents were regularly left confused (as were some LAs) as to which agency was responsible for delivering the services to a child with a statement of SEN. What’s more, at the age of 16 (or in some circumstances, 18) a child would lose the right to the Statement or Learning Difficulty Assessment altogether, and, any provision already in place fell away.

This left little room for aspiration, much room for doubt and a black hole for frustration. The time had come for change and for a new, child-centric, parent focussed system.

A New Hope?

On 1 September 2014, the Children and Families Act 2014 (“the 2014 Act”) introduced a new statutory framework for SEN. What makes this framework so different? Education isstill the ‘spine’ of the procedure but the 2014 Act imposes statutory obligations on not only the LA but also on Health and Social Care in the coordinated provision of services for SEN.

The LAmust have regard to the views of the child, young person or parent and the regime is outcome focused with high aspirations for each child, as an individual.

Key changes:

Bespoke ‘SEN Support’ replaces School Action and School Action Plus.

0-25 years Education Health and Care Plan (EHCP) and EHC Assessment, replaces statement (coordinated approach by all three agencies)

LAs must consult on and publish aLocal Offer, to provide clear, comprehensive, accessible and up-to-date information about the available provision for SEND.

Personal Budgets –An amount of money identified by the LA to deliver provision for SEN set out in the EHCP where the parent or young person is involved in securing the provision.

A new procedure for dispute resolution.

Transitional arrangements have been put in place for those children already with a Statement of SEN; all children to be transferred to a new EHCP by 2018 (date for transfer depends on individual circumstances).

For further information and advice on Education Law please contact Polly Mead on 01279 710637; Visit Follow us on Twitter at @TeesEducation

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The barrister as businessman: top tips

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Written by Paul Watson

Being a barrister isn’t an easy job. You’ve got to mount the defence for major crimes, be even handed when dealing with shifty characters and pick through complex legal processes to find the right course of action for your client.

But while you might have the litigation skills of a pro, it’s quite possible that you don’t have the business skills to match.

Indeed, the bigwigs of the legal trade can strike out on their own and gather some profits. But running a business (even as a self-employed barrister in chambers) and staying on top of your day-to-day jobs can potentially make short shrift of your personal life.

With that in mind, what can you do to make sure your business headaches don’t put your job on the ropes?

Train your brain

You might think you’re hot with the law, but have you got the mettle to guide others?

It’s not as simple as it sounds. Without the appropriate training, you risk flying blind.

Not so with business management training from a distance learning provider. Study with one of these courses in your spare time and you’ll learn how to motivate staff, create appropriate business projections and turn your one-horse firm into a shining example of the law.

And, thanks to the efficiency of online distance learning, your studies don’t have to dominate your life. Simply dip in and out when you can. You’ll soon be ruling your roost like you command your brief.

Delegation prospers

When starting up, it’s understandable to want to shoulder the responsibility for everything yourself. Your cash is suddenly on the line like never before and you can’t allow others to mess it up.

But if you can find people you trust, delegate your tasks and relieve some of the stress.

This largely falls down to the interview process. That guy who comes to an interview and tells you he can get you a new computer “on the rob” might mean well, but he’s not a great choice.

Find people with a great CV, reliable references and a streetwise attitude. You’ll be able to give them the work you don’t have time for – or just can’t be bothered with.

The right office

People don’t want to visit a barrister and see an office resembling Philip Marlowe’s. Your workplace should relax people into the long arm of the law, yet still instil confidence in your sense of professionalism and experience.

This is a tight balancing act, but one that’s worth it in the end. Hire an interior designer to kit out your place and you’ll have it looking spiffy – perfect for keeping your clients in a chilled state of mind.

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Interesting family law case on complying with court orders

Brought to you by our friends at 1 King’s Bench Walk

An interesting judgment came from the Court of Appeal last month in the area of family law on the issue of complying with court orders. The case was called Re W (Children) and one statement which stands out in particular is that of Sir James Munby, President of the Family Division who emphasised that in the Family Court amending a timetable fixed by the court was not permitted without the court’s prior approval. What’s more, there was an obligation on every party immediately to inform the court of any non-compliance. You can read the full judgment here.

1 King’s Bench Walk is a barristers’ chambers in London specialising in family law.


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Third party litigation funding: a significant opportunity to drive law firm growth

Brought to you by our friends at Vannin Capital PCC Limited

The benefits of litigation funding for claimants are relatively well understood, but little has been written about how litigation funding can be used by law firms as a business development tool to increase the volume of contentious matters flowing into their litigation and disputes departments.

Law firms facing significant challenges

Law firms are faced with a myriad of challenges in the current marketplace. They are expected to grow profits – and, specifically, demonstrate increasing profits per equity partner (PEP) – year-on-year whilst grappling with business model issues including: persistent downward pressure on fees from increasingly demanding clients, how to move away from the billable hour without eroding profitability, intensifying competition to win instructions and the emergence of alternative business models.

On top of this, clients have become more sophisticated. They realise that, owing to the rapid growth of law firms over the past several decades and a recent slackening in demand, it’s a buyers’ market for legal services. As a consequence, law firms can no longer rely solely on their existing relationships or claims of top-tier expertise to differentiate themselves from their competitors and win business.

Selling litigation and arbitration services also requires law firm partners, perhaps more than in other areas, to address clients’ concerns around uncertainty of the final bill. An article in The Lawyer at the end of 2013 entitled ‘Clients rail against botched litigation budgets’ stated: ‘General counsel and other leading in-house lawyers claim that even experienced law firms are often woefully inept at accurately forecasting litigation costs, with the average disparity between budget and the final bill being nearly 40 per cent.’

Litigation funding offers opportunities for law firms

If law firms are able to continue educating their clients about the advantages of litigation funding, there are likely to be significant resulting benefits for those law firms.

There are three main benefits:

Increased number of claims in the market

In the absence of litigation funding, claims will only be pursued if there is sufficient budget at the client to do so. Typically only the strongest claims or those that are of most strategic importance to the client’s business will be prosecuted. As a consequence, numerous meritorious claims are never pursued and the client is likely to be losing out financially as a result.

Rather than increasing budgets and putting more cash at risk, clients can use litigation funding to pursue these potentially valuable claims with no impact on cash flow and no downside risk if the claim is unsuccessful.

Litigation funding allows clients to unlock the unrealised value in their litigation assets and, as a consequence, delivers an increased flow of contentious matters to the law firms that advise them. It’s a win-win.

Ability to take market share from competitors

Losing business to cheaper competitors is a constant concern for law firm partners. For clients that are unable or unwilling to pay the level of fees a particular law firm requires, that law firm should suggest that they consider litigation funding. The client benefits in the usual way (i.e. it will not have to outlay any cash and will not suffer any loss if the claim is unsuccessful) and the law firm will be able to charge its hourly rate with payment of its fees guaranteed by the litigation funder.

This can be a powerful tool to prevent clients going to cheaper law firms and may even allow a law firm to target its business development and marketing efforts at clients that would not have been able to afford its fees without third party litigation funding.

 Reduction of uncertainty on recoverability of fees

Litigation funders have extensive experience of cost budgeting since every case they fund will have an agreed budget drawn up which forms an integral part of the litigation funding agreement. A law firm who works with a litigation funder will benefit from this experience, which increases the likelihood of the law firm recovering its fees – if the law firm sticks to the agreed budget then their fees are guaranteed by the litigation funder.

This removes the risk that the law firm cannot recover fees directly from its own clients and goes a long way to reducing the likelihood of cost overruns.


The litigation funding marketing is growing rapidly. Law firms that build productive relationships with litigation funders and educate their clients on the benefits of using third party litigation funding will strengthen their contentious practices to the likely detriment of those that do not.

Find out more about Vannin Capital and litigation funding at

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