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So it’s time to finally commit to a name for your new business? You probably have a number of different ideas spinning around your head right now. Narrowing them down to the best choice is rarely an easy task though. You’ll want something that sticks with your customers, but not for the wrong reasons.
Looking Towards the Future
You won’t make many choices that will have as long-lasting an impact as this decision. This is why keeping one eye on the future is critical to making a decision you won’t regret down the road. After all, not only does this affect branding and marketing in your own country, but you’ll also need to take into account how other cultures might perceive your name if you decide to ever advertise to a global market. There’s also the consideration of modern digital marketing techniques, most notably search engine optimization, and how your name will scale to this. While no-one can predict the future, as a business owner it’s your responsibility to be aware of the emerging changes in your industry.
Getting the Name You Want
Making sure you get the domain could be one of the critical factors towards choosing the name of your business. Remember you aren’t limited to simply .com domains, there are a number of unique registrations you can now choose from. This includes domains specific to your country or unique to your industry. If your preferred choice is taken, you may be able to purchase the address from the current owner. If you can’t contact the owner yourself, you can do this by contacting a third-party to handle the transaction for you. Use websites like www.siteprice.org to get an idea about how much a domain is worth in the current market.
Considering Your Options
One of the most common methods of naming a business is to name it directly after the founder. This could be from one person’s family name or an acronym of several co-founders surnames. For something a little more creative, you may want to think about the greater meaning of your choice of words. Korean manufacturer Hyundai’s name translates to “the modern age,” or “modernity,” in the firm’s native language. The company was founded in 1967, much later than many other large Asian car manufacturers, like Honda, Nissan, or Toyota, and soon capitalized on the newfound interest in foreign cars in overseas markets. Today, Hyundai is the fourth largest vehicle manufacturer in the world.
Whichever name you end up deciding on, make sure you commit to something you can stand by. After all, this could be your first opportunity to impress with your new business.