Five ways to give your start-up a boost

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If you have that entrepreneurial flair, you should never let someone or something stop you from reaching your goal. Whether that’s an eCommerce empire or a brand new app destined to go viral – in the digital age, anything is possible.

While it has never been easier to start up a business from scratch, that doesn’t mean that starting a business is easy. Here are my top five ways to give your start-up a boost, and point you firmly in the right direction.

1. Create a social media presence

I probably don’t need to tell you about the power of social media, but for start-ups in particular there are huge benefits to becoming a proficient user. I’d recommend setting up different accounts for your business and yourself. The personal account can be used for self-promotion within your field, while the business account can be used to shout about what you have going on. As the business grows, you can use it to support your brand, reach new customers and engage with them over customer service. 

It’s important to know which platforms to use though, as your customers will probably have a preference. You can find more information on how to build a strategy here, but joining LinkedIn is a must, as you’ll be able to join communities and connect with people from your industry.

2. Start a blog

If you really know what you’re talking about within your field and want to become known as an expert, starting a blog is the perfect way to go about it. Whether you want to talk about the trials and tribulations of starting out in business, or talk about handmade fashion items because that’s what you sell, a blog will help to develop your voice within the community, as well as a valued customer base who start out as followers. Above all, it’s a great place to showcase your entrepreneurial efforts.

3. Look at professional qualifications

You might want to learn more about the area of industry you’re passionate about, and professional qualifications will expand your knowledge whilst giving you the opportunity to meet like-minded individuals. You don’t just have to take business management either; you can specialise in whatever area is going to add to your skill set and boost your start-up, like a fashion design degree or a technology course. Plus, it will give you that first taste of networking with students and tutors.

4. Consider scholarships 

If you want to enhance your skill-set but money is an issue, there are tonnes of scholarships out there that are designed to give budding entrepreneurs that chance. The Reuben Singh scholarship is one such example, offering up to £9,000 towards tuition fees for students. If you can demonstrate entrepreneurial initiative, and why your business brain is the best of the bunch, why not apply?

I hope these thoughts give you the push your start-up needs. Do you have any more tips? 

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