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Many businesses are being proactive about establishing a strong presence online. There are many benefits that can come from this form of advertising, such as increased exposure and better connectivity with the clients you’re hoping to target. You can compile all of your information, resources, services, and even the things about you and your company that makes you unique all at one place. Having a website gets your client’s quick access to the answers they may have, and opens up an entirely new road of communication. Setting up an online page for your law business can do nothing but help you out in the long run, and if done properly, you’ll see the results and be grateful you began!
First, let’s take a look at a prime example of a successful website. Give a peek to the cainandherren.com website and familiarize yourself with the different things they have on their website for their clients to see. We’ll break it down into sections for you to help you get a better understanding, too.
- Choosing the URL. You’ll want it to be something easy to remember, relevant to your business, and short. Too long and it could be mistyped and won’t fit nicely on a logo or a business card. Just the name of your business, in full or abbreviated, works very well. Perhaps adding in the location, too.
- Listing your services. Lawyers all have different skills and offer different services. From family law to criminal defense, there are many different legal needs that clients may need. What your firm offers should be listed clearly and quickly so those on your website will know as soon as possible if you’re a firm that can help them. It’s a good idea to add pages that go into detail of your offer within each area of the law.
- Give some history. Usually, matters of the law are pretty personal, so it may help potential clients feel more at ease with going to you for help if you have a section dedicated to talking about the lawyers to the firm, and the history of how the business came to be. Testimonials are always a great benefit, too.
- Contact information. This is one of the most important things to include on your website, if not the most. In the case that those viewing wanting to know more about your services or hire you, they’ll need a way to contact you. Make sure that information is easily accessible and includes all of your communication methods. Address, email, telephone number, and fax machine are all things to put here.
- Add a blog or additional connections. If your business has any other sort of online presence, make sure you include links to these places here. This also goes for any awards or mentions that are substantial.